The
Keynote

Two sport D1 athlete at West Point, pro athlete with the Cincinnati Reds, active duty service to our country—all have a common thread: knowing how to lead and win.

In his inspiring, yet practical talks, Josh Holden shows audiences what it takes to lead under immense pressure—giving audiences a close-up view of his method, the LionHeart Protocol that empowers leaders to win in an unpredictable, high-stakes world.

What the Audience
Walks Away With


An Opportunity to Learn from Someone Who’s Lived It

Josh has led and succeeded in war, elite-level sports, and in business. He doesn’t teach theory—he shares what works when the stakes are real, in environments where failure comes with a high cost.

A Tactical Advantage for Business and Life

Josh gives leaders a new framework for thinking about pressure, discipline, and readiness—rooted in real-world experience. It’s a perspective shift they can apply immediately to how they lead, decide, and show up when it counts.

A Framework to Conquer Everyday Enemies

Stagnation. Entitlement. The illusion of arrival. Josh speaks to leaders who’ve been externally validated to the point of complacency—and shows them how to break the cycle before it breaks them.

A Focal Point for Your Leadership Development

Josh gives leaders with the most demanding schedules a simple, straight-line, hype-free path to reaching their genetic potential, becoming a winning leader, and achieving real freedom.


Why Audiences
Remember Josh


“He Walks the Talk.”

Josh trains what he lives—every story, every insight, every method is clearly earned in the fire of pressure.


“He’s direct and efficient.”

No filler. No surface-level fixes. Just what works when the stakes are high.


“He leaves people better.”

Audiences leave with a higher standard for themselves and their work.


“His story stays with you.”

From combat to pro sports to business, his path is rare—and the courage and strength is indelible.

The Impact of
the LionHeart Protocol


When leaders
follow Josh’s
Lion Heart Protocol,
they gain:

  • Mission-ready responsiveness and decisiveness

  • Strength and resilience in the face of adversity

  • Enhanced performance in all areas of life

  • Self-trust which is leveraged to build trust

  • Unconquerable presence that builds confidence in their family and teams.