You
don’t
need
a coach.

You
need a standard.

Not because you didn’t care.
Not because you didn’t try.

But because you weren’t ready when your team, your family, your legacy needed you most.

Physical strength isn’t just a fitness or aesthetic goal - although, these are certainly side benefits!

Physical Strength is what allows you to think clearly under pressure.

To follow through, when the pressure is on.

To confidently move, when no one else has the clarity—or the courage—to move.

To hold the moral line—mentally, emotionally, operationally— when the stakes are high and failure has an exponential cost.

If you’re not physically strong, you’re not mission-ready.

The LionHeart Protocol is the new standard for leaders.

When Strength is Missing, Leadership Fails.

What You Get From
the LionHeart Protocol

A year-long, total physical strength transformation personally guided by Josh. No Short Cuts. Only for those truly dedicated to greatness.

  • Bi-weekly check-ins with Josh

  • Quarterly in-person meetings/training sessions

  • Mobility, nutrition and sleep assessments

  • Customized, 12-month physical training program designed to maximize genetic strength potential

  • Daily Routine Development (DRD) and accountability

LionHeart Protocol is for you if…

You’ve already achieved more than most—but you know there’s still a gap between how you live and what you’re capable of.

You don’t want a pep talk.

You want a process.

The LionHeart Protocol is a system that starts with physical strength and reaches into every part of your life—how you lead, how you earn, and how you move through the world.

If you’re looking to stay busy, look elsewhere.

If you’re ready to operate differently, teaming with Josh where it starts.

What You Gain From
the LionHeart Protocol

Readiness

Train the physical strength that makes you mentally sharper, emotionally steadier, and more decisive under pressure.

Consistency

Replace willpower with systems—show up strong, focused, and composed no matter what the day throws at you. Achieve the “First Victory” every single day.

Discipline

Develop habits that hold when motivation fades—built through training, not mindset hacks.

Clarity

Clear the fog of stress, poor habits and indecision by starting with your body, not your calendar.

Capacity

Expand what you can take on—without burning out or breaking down.

Command

Lead with steadiness and certainty that people can feel—even when stakes are high and outcomes are uncertain.

Learn How to Win from
Someone Who Knows How to Win

  • "He delivers radical accountability rooted in strength training, habit formation and mindset change built for high performance.  If you're serious about growth - in body, mind, and leadership - there is nobody I trust more."

    Bryan Bowdish| West Point Class of 2001, Army Football, 2x combat veteran

    Regional Executive Officer at MagMutual Insurance Company

  • "Josh knows how to win, and has done it at the highest levels in sports, military and business.  His knowledge of physical and mental strength domains is a very rare combination - to combine the two, he offers a sure path to maximizing your potential in business and in life."

    Schuyler Williamson | Austin Texas Top 1% Realtor, Platinum Top 50 Award, West Point Graduate


    Texas McCombs MBA, 2x Combat Veteran

  • "He's the most physically and mentally dialed in individual I've ever trained with. A relentless, disciplined coach who understands what it takes to push limits and build lasting strength. "

    Taylor Justice  |  West Point Class of 2006, Army Football

    Co Founder and President, Unite Us

  • "Josh’s life is a reflection of discipline, grit, and character – he does not just take on challenges, he dominates them. Josh leads by example, inspires those around him, and brings integrity to everything he does. He simply does not know how to fail – his mindset is WIN. Anyone who has worked with him or known him is better for it."

    Marc Angle  |  West Point Class of 1997, Army Football

    Chief Executive Officer, Haven Private 

How
It Works

Train to Win.

Step
One

Book a 15-minute chemistry call and assessment to determine if this is a good fit.

Step
Two

During our call I’ll go over the LionHeart Protocol in detail, so you know exactly what to expect.

Step
Three

Commit to and immerse in the Lion Heart protocol and TRAIN TO WIN!