When
You Build
Strength, 

Everything
Follows

I’m Josh Holden— West Point graduate, 2 sport collegiate athlete, active-duty military, professional athlete, and real estate investor.

Through The LionHeart Protocol, I train top-tier leaders to build physical strength - to better carry the immense weight and honor of their roles.

If You Break,
Everything Breaks.

Conventional leadership development focuses on the obvious. Mindset. Communication. Productivity. Managing energy. Optimizing output.

But there’s a missing piece.

Physical strength.

What I learned on the battlefield and in pro sports is that physical strength is the lever.

Train it correctly, and everything else moves in your favor.

Ignore it, and everything eventually slips.

Purpose, clarity, decisiveness, performance. Physical strength is the cause, weakness is the collapse.

When you train to get STRONG…

The mind follows.
Discipline returns.
Self-concept elevates.
Energy stabilizes.
Decisions get made.
Momentum builds.

The law of compounding interest - the higher number of compounding periods, the greater the returns.  This program is not about “maxing out” - it is about the consistent compounding of ruthless efficiency, with no wasted time or movement.

Physical strength isn’t a side benefit.

It’s what makes every other part of leadership possible.

That’s why I created the
LionHeart Protocol.

The LionHeart Protocol shows you how to win in every area of your life

Training physical strength is the most efficient path to enhanced performance, advantage and leadership.

This isn’t
life coaching.

This isn’t personal training.

LionHeart Protocol is the system my clients and I live by—built from what made me successful in the military, in athletics, in sales, and in real estate.  The structure I offer is to those who are ready to operate at the highest level of physical, mental, and operational performance.

Learn How to Win from
Someone Who Knows How to Win

  • "Josh’s life is a reflection of discipline, grit, and character – he does not just take on challenges, he dominates them. Josh leads by example, inspires those around him, and brings integrity to everything he does. He simply does not know how to fail – his mindset is WIN. Anyone who has worked with him or known him is better for it."

    Marc Angle  |  West Point Class of 1997, Army Football

    Chief Executive Officer, Haven Private 

  • "Josh knows how to win, and has done it at the highest levels in sports, military and business. His knowledge of physical and mental strength domains is a very rare combination - to combine the two, he offers a sure path to maximizing your potential in business and in life."

    Schuyler Williamson | Austin Texas Top 1% Realtor, Platinum Top 50 Award, West Point Graduate


    Texas McCombs MBA, 2x Combat Veteran

  • "He's the most physically and mentally dialed in individual I've ever trained with. A relentless, disciplined coach who understands what it takes to push limits and build lasting strength. "

    Taylor Justice  |  West Point Class of 2006, Army Football

    Co Founder and President, Unite Us

  • "He delivers radical accountability rooted in strength training, habit formation and mindset change built for high performance. If you're serious about growth - in body, mind, and leadership - there is nobody I trust more."

    Bryan Bowdish | West Point Class of 2001, Army Football, 2x combat veteran

    Regional Executive Officer at MagMutual Insurance Company

How
It Works

Train to Win.

Step
One

Book a 15-minute chemistry call and assessment to determine if this is a good fit.

Step
Two

During our call I’ll go over the LionHeart Protocol in detail, so you know exactly what to expect.

Step
Three

Commit to and immerse in the Lion Heart protocol and TRAIN TO WIN!